Applied Arts covers many creative fields. These are “arts” linked to a basic artistic discipline requiring concrete skills ( e.g., painting, sculpture, architecture etc. ) which can then be applied in an industrial context or in service industries.

Designers, whatever field they work in (digital, product or 3D design), must be capable of allying the useful to the beautiful. This means creating images, objects or environments which are both functional and aesthetic while conforming to the demands of manufacture, costs and client expectations. Their art and imagination are applied to everyday situations with creativity and realism.

The good designer is a dreamer with their feet on the ground.